General · 23rd April 2012
Frontpage articles are all about stories, island events, and community issues. We like to post this content as articles and not slide into the grey zone of infomercials, which can blur the line between general interest and commercial advertising.
It's not that we don't like advertising! Au contraire: straight-up ads and commercial-type stuff have other destinations on the Boot, like our free Classified ads, or the individual pages of our marvelous sponsors, or in our Marketplace listings. In fact, bring it on! We love it.
But back to articles. It can be a fine line, we admit, but here's how we like to think about it. Put the story first. If there's a commercial aspect, or some big island corporation (!!!) is your sponsor, make those points secondary to your story. And that goes for visuals too: pictures should tell a story first and foremost. If your photo looks a lot like a promotion for a business, chances are you're in the infomercial zone and a GB editor will raise an eyebrow.
We'll usually contact you and alert you to the commercial slant in your submission; or we'll simply suggest you resubmit in the free Classifieds.